Imagineering's decline and fall

Posted by MacDood
Cory Doctorow: A new columnist at SaveDisney.com (a site backed by ousted Disney Board members including Roy Disney, Walt's nephew) is chronicling the decline and fall of Imagineering, attempting to answer the question, "How is it possible that the same people who created EPCOT Center, Splash Mountain, Indiana Jones Adventure and Tokyo Disney Seas, also created Disney's California Adventure, Walt Disney Studios Paris, DinoRama, and Journey into YOUR Imagination?"

Paul Pressler had convinced everyone on the Parks & Resorts team that Disney's California Adventure would be an unparalleled success. In the days leading up to the opening of California Adventure, the Director of Attractions at Disneyland, Paul Yeargin, openly discussed his concerns that Disney's California Adventure would fill to capacity every day. He thought the resort's biggest problem would be disappointed guests, who, after traveling a great distance to see California Adventure would have to settle for Disneyland instead. Yeargin and other Disneyland executives made decisions based on this premise. Including a now infamous decision by Disneyland Resort President, Cynthia Harriss, to restrict Annual Passholders from using their passes at Disney's California Adventure for the first few months after opening. This decision only served to anger the already disgruntled 400,000 passholders who provide a significant amount of revenue for the resort. Harriss and Yeargin, like many of the Disneyland executives, had followed Pressler over from the Disney Stores and had no previous theme park experience.

Then in February 2001, the world saw what had been festering behind closed doors at WDI for the past several years. Disney's California Adventure opening in the old Disneyland parking lot. It was a mix of off-the-shelf carnival rides and film-based attractions. When Walt's close friend and long-time Imagineer, John Hench, saw the park for the first time he said, "I liked it better as a parking lot." WDI would try to fix California Adventure any way they could. They threw attractions at it left and right...Who Wants to be A Millionaire, a bug's land, The Twilight Zone Tower of Terror, even the Main Street Electrical Parade would come out of moth balls. None of it worked, of course.

Link

(via The Disney Blog) [Boing Boing]