People still think "Macintosh"

Thursday, March 09, 2006
08:37 PM

People still think "Macintosh": "

British geek, broadcaster and Mac user Jonathan Sanderson makes a very good point: why is http://www.apple.com/macintosh a 404?

When Steve Jobs announced the MacBook Pro, he said that Apple was 'done with Power' and wanted its computers to have the word 'Mac' in their name.

Granted, it's been a long time since any of Apple's machines were called 'Macintosh,' and most regular Mac users will know that. But the vast majority of non-users (ie, potential customers) don't. I've been asked many times why I use a 'Macintosh' - the branding from the mid-1980s was so strong that it still has a hold on people's minds today.

All of which makes me think that the very least Apple's webdudes could do is point apple.com/macintosh to, say, apple.com/hardware...

"

(Via MacDevCenter.)