I liked the headline - I read it as sock monkey

EU bans sock-puppets: "Cory Doctorow:
Sock-puppet beware -- the European Union will bust your ass if you pretend to be a satisfied customer of your own business online:

Businesses which write fake blog entries or create whole wesbites purporting to be from customers will fall foul of a European directive banning them from ‘falsely representing oneself as a consumer’.

From December 31, when the change becomes law in the UK, they can be named and shamed by trading standards or taken to court.

The Times has learnt that the new regulations also will apply to authors who praise their own books under a fake identity on websites such as Amazon.

Link

(via Smartmobs)

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(Via Boing Boing.)