sounds like a pink floyd song- can't have your pudding til you strertch your meat

WWII booklet: Stretch Your Meat with Cream of Wheat: "Mark Frauenfelder:

During World War II, meat was rationed. This booklet, 'Stretch Your Meat with Cream of Wheat,' showed homemakers how to make tasty dishes by mixing meat with rice wheat cereal. Link

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(Via Boing Boing.)