From Dan Vebber’s outstanding ‘50 Reasons Why Return of the Jedi Sucked’, written in 1996:
But aside from what we see onscreen, the Ewoks are miserable little creatures for a completely different reason: they are the single clearest example of Lucas’ willingness to compromise the integrity of his Trilogy in favor of merchandising dollars. How intensely were the Ewoks marketed? Consider this: ‘Ewok’ is a household word, despite the fact that it’s never once spoken in the film.
I’ve seen this movie dozens of times over the past 25 years, but when I read this claim — that the word ‘Ewok’ is never even mentioned in the film — I immediately thought no, that couldn’t be. That’s really rather amazing. (Via Kottke.)
Update: DF reader Aditya Sood blew my mind with this nugget: Boba Fett is never mentioned by name in The Empire Strikes Back.
(Via Daring Fireball.)