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The government’s Cash for Clunkers program had Americans streaming in to local car dealerships over the summer as drivers looked to cash in on their rusty gas-guzzlers, but not everyone thought the program lived up to its green potential. Joe Doebele, owner of Portland’s Joe Bike, decided to put a Mother Earth-approved spin on the popular car trade-in program by offering a discount on new bikes to people who traded in their old bicycle or car. The “Bikes for Clunkers” program aimed to not only get polluting vehicles off the road, but get more cars off the road in general by encouraging people to ditch their four wheel habit in favor of two wheel one. Doebele also teamed up with the American Lung Association, which collects donated clunkers and provides customers with a receipt that can be used for a discount at Joe Bike.
Bikes for Clunkers was originally intended as only a month-long promotion, but, because of the program’s immense popularity, Doebele has decided to run it through the end of the year.
now there you go